The Laughing Cow brand has announced a portable snacking option to address consumers need for a fast and tasty snack in its new product line, Cheese Dippers.
Dan Waters, Chief Marketing Officer, Bel Brands USA”With its portability, Cheese Dippers gives our consumers the chance to snack adventurously,” explained Dan Waters, Chief Marketing Officer at Bel Brands USA, parent company to The Laughing Cow.
Individually portioned and paired with breadsticks, The Laughing Cow highlighted in a press release that each snack option contains calcium, 4 grams of protein, and no artificial flavors or preservatives. You can find coupon for laughing cow cheese at laughing cow website.
“The release of Cheese Dippers ties perfectly into The Laughing Cow’s current Reinvent Snacking campaign, which aims to bring mindful satisfaction to consumers’ unique snacking experiences,” added Waters.
The Laughing Cow cited a 2014 market research study as the catalyst for its newest addition, and provided the following snack stats:
29 percent of snackers consider single-serve packaging as their preferred choice73 percent of consumers are snacking on-the-go85 percent of youths consume snacks away from home
“Parents are looking for on-the-go snacks that not only their children can enjoy, but they can love as well,” continued Waters. “We have seen the popularity of dipping options increase recently and we saw an opportunity to leverage the trend and satisfy our consumer’s needs with this new product.”
The Laughing Cow Cheese Dippers coupons are currently available in Classic Breadstick, and Creamy Swiss with Tomato & Herb flavors. The Laughing Cow said that the product will reach national distribution by May with a suggested MSRP of $1.49 per single pack, and $4.49 per five pack box.